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CartCarrie Underwood + Aurasma Team Up for Reality Promo Campaign
Mon, 02 Jul 2012 12:52:17
Sony Music Nashville and Aurasma, the world's leading augmented reality platform, have partnered to launch an augmented reality promotional campaign for music superstar Carrie Underwood's No. 1 album, Blown Away.
Using the free Aurasma Lite app for iPhones, iPads and Android devices available from the iTunes App Store and Google Play, fans can launch exclusive video of Underwood that is triggered by aiming the device at the cover image of Blown Away. The video leaps from the Blown Away image on the mobile device or tablet and provides a click-through gateway to the album at the iTunes store.
"Carrie Underwood is always looking for ways to connect with her fans," said Gary Overton, Sony Music Nashville chairman and chief executive officer. "We are excited to embrace a cutting-edge technology like augmented reality to help give fans something special and provide a cool, unique connection between the artist and audience. Sony Music Nashville is excited to watch this fun idea unfold and is eager to partner with Aurasma on other future campaigns."
The free Aurasma app runs on iPhone 3GS (and above), iPad2 (and above), and high-powered Android devices.
Go here for more info.
Are you grabbing this app? Do you love Carrie Underwood's Blown Away?
—Maggie Pannacione
07.02.12
