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  • Carrie Underwood + Aurasma Team Up for Reality Promo Campaign

    Mon, 02 Jul 2012 12:52:17

    Carrie Underwood + Aurasma Team Up for Reality Promo Campaign - We have the deets

    Carrie Underwood Photos

    • Carrie Underwood - NASHVILLE, TN - SEPTEMBER 09: Mike Fisher and Carrie Underwood attend the 8th Annual ACM Honors at Ryman Auditorium on September 9, 2014 in Nashville, Tennessee.
    • Carrie Underwood - NASHVILLE, TN - SEPTEMBER 09: Carrie Underwood accepts the Gene Weed Special Achievement Award at the 8th Annual ACM Honors at the Ryman Auditorium on September 9, 2014 in Nashville, Tennessee.
    • Carrie Underwood - NASHVILLE, TN - SEPTEMBER 09: Zach Swon, ACM Honoree Carrie Underwood, Bob Romeo, and Colton Swon pose backstage at the 8th Annual ACM Honors at Ryman Auditorium on September 9, 2014 in Nashville, Tennessee.

    more carrie underwood photos »

    Carrie Underwood Videos

    • Carrie Underwood - Heartbeat
    • Carrie Underwood - Heartbeat (2015 American Music Awards)

    more carrie underwood videos »

    Sony Music Nashville and Aurasma, the world's leading augmented reality platform, have partnered to launch an augmented reality promotional campaign for music superstar Carrie Underwood's No. 1 album, Blown Away.

    Using the free Aurasma Lite app for iPhones, iPads and Android devices available from the iTunes App Store and Google Play, fans can launch exclusive video of Underwood that is triggered by aiming the device at the cover image of Blown Away. The video leaps from the Blown Away image on the mobile device or tablet and provides a click-through gateway to the album at the iTunes store.

    "Carrie Underwood is always looking for ways to connect with her fans," said Gary Overton, Sony Music Nashville chairman and chief executive officer. "We are excited to embrace a cutting-edge technology like augmented reality to help give fans something special and provide a cool, unique connection between the artist and audience. Sony Music Nashville is excited to watch this fun idea unfold and is eager to partner with Aurasma on other future campaigns."

    The free Aurasma app runs on iPhone 3GS (and above), iPad2 (and above), and high-powered Android devices.

    Go here for more info.

    Are you grabbing this app? Do you love Carrie Underwood's Blown Away?

    —Maggie Pannacione
    07.02.12



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