Carrie Underwood is New Olay Celebrity Ambassador
Thu, 09 Sep 2010 11:29:27
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Multi-platinum singer-songwriter Carrie Underwood is the new ambassador for Olay. The 27-year old, former American Idol winner and country superstar in her own right amplifies a positive message for a new generation of women to challenge their own skin's possibilities with the latest advances in skin care from Olay as part of the brand's "Challenge What's Possible" campaign. In her new role with Olay, Carrie will also represent a line of skin care products for the brand. The campaign is scheduled to debut later this year. Carrie and Olay: perfect together. It was only a matter of time before a skin care brand partnered with the gorgeous star.
"We are thrilled that someone as inspirational as Carrie has joined Olay, said Joe Arcuri, Vice President for North America, Procter & Gamble Beauty, in a statement. "Carrie epitomizes Olay's mission to challenge possibilities and encouraging a new generation of women to learn about skin care and make a noticeable impact on their skin's appearance."
"With her genuine beauty and girl-next-door likeability, Carrie is a natural fit and wonderful addition to the Olay family," said Chris Heiert, Marketing Director, Olay, as well. "Through all her success, Carrie remains a grounded and connects with women everywhere using her powerful voice. She personifies the iconic image of the brand while representing the faces of the future."
"I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years," Underwood herself said. "As a little girl, I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay's inspiring campaign echoes my beliefs."
Olay is also a proud sponsor of Carrie's "Play on Tour" this fall with shows in cities throughout the U.S. and Canada from September to December 2010. The tour promotes her third chart-topping album of the same name. For up-to-date tour information, log on to www.carrieunderwood.fm.
I have been using Olay's moisturizer -the same one Underwood used- since I was a young teenager. My Italian grandmother used it, as well, and I always remember her smelling like it, so every time I swipe it on my face and neck, I think of her. One inhale transports me to my single-digit ages! She also never had a wrinkle, so that's another ringing endorsement for the Olay brand from the real world!
Will you start using Olay skin care products because Carrie Underwood is a spokeswoman?