Carrie Underwood Named Almay Brand Ambassador
Wed, 22 Jan 2014 12:29:16
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Carrie Underwood x Almay!
Country superstar Carrie Underwood is joining Almay as a Global Brand Ambassador. Even with all of her success, she is known as much for her values and accessibility as she is for her accomplishments. She's also beautiful and ripe for a cosmetics endorsement beyond her OPI nail color collection.
Like Almay, C. Underwood believes in enhancing women's natural beauty and appreciates that all of the products are made with the highest quality standards making them safe for women with sensitive skin and eyes.
Underwood will represent the full range of Almay products, including the newest 2014 launches.
As the face of the brand, she will appear in the advertising and print promotion initiatives.
"Carrie embraces Almay's approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand," said Julia Goldin, Global Chief Marketing Officer, Revlon, Inc.
Underwood stated, "Honestly, I could never be associated with a company I didn't believe in. I love Almay's positive approach to beauty because it's so important to celebrate our natural beauty and enhance what makes us unique. I'm also really impressed by their products, which I use in my daily life and when I'm working. There's really something for everyone and every occasion – whether you want to get that perfect 'no-makeup makeup look' or create a fun, amped up ‘date-night' smoky eye."
Exclusive behind-the-scenes content from Underwood's campaigns will be available on Almay.com and Almay's social media channels throughout Underwood's partnership with Almay.
What is your favorite drugstore cosmetics and beauty brand? Will you be checking out Almay products now that Carrie Underwood is repping the brand?
See more at Almay.com.