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CartCase-Mate Partners With Common
Wed, 01 Aug 2012 13:22:30
Case-Mate + Common? What a partnership. Mobile technology can be as fashion-forward as your threads, people! We live in a world where cell phone accessories are considered part of your personal image and style.
So it's no surprise that Case-Mate has announced the addition of Grammy-award winning recording artist, actor and author Common to its roster of brand ambassadors to launch its mobile device fashion accessories advertising campaign, "Right Case, Right Occasion."
Case-Mate recently partnered with Selena Gomez, so the company certainly has style and brands itself wisely by aligning with hip and hot celebs!
Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. In the upcoming campaign, Common joins the aforementioned Gomez on Case-Mate's growing roster of fashionable celebrity trend-setters who will inspire Millennials to outfit their smartphones, tablets and other portable electronic devices with cases that complement their various styles and individual personalities.
The integrated marketing campaign will include broadcast, digital and social media-based programming. In addition, Common will be co-hosting a mobile accessories fashion event in New York City for Case-Mate during 2013 Spring Fashion Week this September.
"It's important to look good in all walks of life," said Common. "I think it says a lot about someone who pays attention to the small details of their appearance. Case-Mate does this and does it well."
True dat! Even your cell phone case is an extension of your personal style.
The campaign is set to air beginning in September 2012
What type of smartphone case do you use?
—Maggie Pannacione
08.01.12
