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  • Cassius, Sylvan Esso, Nx Worries Go Up In Top Music Videos Of The Week - April 14

    Thu, 13 Apr 2017 16:33:14

    Cassius, Sylvan Esso, Nx Worries Go Up In Top Music Videos Of The Week - April 14 -

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    It's gonna be 90-plus degrees in Indio, California this week, which means seasoned Coachella veterans can expect the usual, while newcomers better remember the golden rule; hydrate. But for those who are a little bit sad that they are missing out, have no fear, there was a whole crop of top-of-the-line artists releasing new music videos this week that you can enjoy from the comfort of your own air conditioned home.

    Cassius may have gotten together with Cat Power and Pharrell last year to record "Go Up", but it wasn't until this week that they revealed they colorful, explosive video. Similarly, Sylvan Esso has finally dropped the video for "Radio", the first single from their forthcoming record What Now, which is due out April 28th.

    NxWorries, the duo made up of Anderson .Paak & Knxwledge, announced a remix album and unveiled the video for "Scared Money". Meanwhile, Chemical Brothers enter the world of virtual reality via their collaboration with St. Vincent "Under Neon Lights" — a tune made for the reality shift. And that was only the beginning for a week filled with stunning eye-candy that you can watch while enjoying reasonably priced bottled water or even tap if you prefer.

    Is it better than Coachella? We aren't saying yes, but it just might be cooler. Here are our favorite music video of the week:

    Cassius — "Go Up" [ft. Cat Power & Pharrell]

    It may seem like just some simple cutting and pasting, but there is beauty in Cassius' video for "Go Up". Directed by Alexandre Courtès, the clips the video splices together are seriously clever, as is the idea, and it's a colorful enjoyable watch that seamlessly fits the music from the French dance duo.


    Sylvan Esso — "Radio"

    Sylvan Esso have released three stunning new tracks from their forthcoming album What Now. But it wasn't until this week that the LP's first single received a video, and it's a stunner. Beautiful people being boring initially might sound like any Milan runway, but here the vapidness of modern culture comes into the lens, and the music makes for an overall feeling of irony that is difficult to achieve in such a short amount of time.


    NxWorries — "Scared Money"

    The video might be somewhat disjointed, and the ending is certainly abrupt, but each shot is beautiful. It also helps that the end of the video features an unreleased remix of "Best One," taken from NxWorries's upcoming Yes Lawd! remix album.


    Chemical Brothers — "Under Neon Lights" [ft. St. Vincent]

    The Chemical Brothers teamed up with Google and WebVR Experiments to release a virtual reality music video for "Under Neon Lights" [ft. St. Vincent]. It was created by Within's Jono Brandel and Zach Richter, who probably explain it better than most could:

    "Under Neon Lights" is a psychological and physical coming-of-age story, framed around a girl whose world builds in neon color as she runs through the different environmental stages of her life. In the final act, she floats freely, which speaks to the theme of the song — letting go.

    "When you explore this one-of-a-kind music experience, the environment reacts to the music and to you. The visual narrative mirrors the track's swirls and beats at every turn, but you determine those turns in real time. This is made possible by procedurally layering in environments that unfold based on how you interact with them.

    ""Under Neon Lights" is accessible anywhere there's a browser — your smartphone, desktop computer or a Daydream VR headset. Just click here and dive in. Open source code and models from the project are also being hosted on GitHub, allowing anyone to play around with the animation timings, interactive film code structures and more. We invite all developers, animators and creators to look under the hood and sample, mix, morph and build anew."


    Feist — Pleasure

    Dance for a little, play some air guitar, enjoy the things you like to do why listening to music on your own, throw in some distortion effects and voila, you have Feist's newest video, which, due to its simplicity, is a joy.

    Get Cassius music on iTunes
    Get Sylvan Esso music on iTunes
    Get NxWorries music on iTunes
    Get The Chemical Brothers music on iTunes
    Get Feist music on iTunes

    —The ARTISTdirect Staff
    04.14.17



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