Cher Lloyd Talks "It's All Good" + What's New
Thu, 20 Jun 2013 10:44:34
Cher Lloyd, the British firecracker, teamed up with Fruttare Bars and Ne-Yo to create "It's All Good," an interactive song with the help of fans. Fan submissions via social media were used to inspire the pair when writing the tune.
Listen to "It's All Good" at iheartradio.com.
We spoke to the sassy and sweet Lloyd about the track and what's new with her! We love her so much and can't wait to hear her new album. But in the meantime, we'll enjoy the new track and snack on Fruttare bars. You should follow suit.
Involving fans is an unorthodox way to do a song -- how was it, looking back?
The process was very easy. It was very relaxed. It didn't take a whole lot of time. You can't put a time frame on writing a song, after all. When you have deadlines, you kind of have to. We got a really great track. I am excited for everyone to hear it.
What was your favorite thing about working with Fruttare and Ne-Yo?
The message behind it. It's easy going and laid back. The brand has its tagline of "It's all good," and it's about time that we had a brand that expressed that. It's not so serious. It's lighthearted. I know that when people try these bars, they will love them anyway. It's good to be involved with quality products. It's like I am a business myself. If I put my name next to something, it better be good. I love Fruttare. The best thing is that it's summer. There is nothing more that people like than sitting out in the sun and snacking on something great.
Will "It's All Good" be a single or are you content to let it take on a life of its own?
I am not sure. I don't mind if it's a single or an official track. The one thing I care about is the fact that the fans get this. They were involved in the whole process and they followed it from the beginning. They can go to the Facebook page and listen to it. We've involved social media, and a lot of my fans are on social media. It's a great way to connect and to get the kids to use the Internet for good.
What's next for Cher Lloyd?
I am about two songs away from finishing my new album. It's pretty much done. I just did a shoot for my artwork. I looked through the shots last night and pieced it together to get it ready when I get back from my vacation -- I am going to go see some family.
Anything else we need to know about "It's All Good?"
Ne-Yo and I will be perform the song live together at the iHeart Radio festival in Las Vegas in September. That is exciting. The fans should try and get involved. It's not every day that two completely different artists get together live on stage.
Did you check out the track and Fruttare bars yet?