Clear Channel Launches Show Your Stripes Campaign
Thu, 13 Jun 2013 12:38:14
It's always important to remember, salute and support veterans who've served this country. Clear Channel, the media company in the U.S. with the largest reach, is doing just that. It has announced the launch of iHeartRadio's Show Your Stripes, a company-wide community service initiative to address the issue of unemployment among U.S. military veterans and encourage businesses to hire skilled veterans. Clear Channel will spend more than $75 million in radio, digital and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace.
iHeartRadio's Show Your Stripes – with the tagline "Hire Smart – Hire Vets" – is a long-term effort to help guide veterans back into civilian life by highlighting their valuable training and experience. It will include radio, digital and out-of-home public service announcements (PSAs) from the biggest names in entertainment and pop culture that will reach Clear Channel Media and Entertainment's 243 million monthly U.S. listeners, the 60 million unique monthly visitors reached via its digital platforms and the 141 million people reached by Clear Channel Outdoor's out-of-home advertising every month.
iHeartRadio's Show Your Stripes will leverage Clear Channel's powerful cross platform reach to create valuable career opportunities for returning veterans. All public service announcements will direct listeners to showyourstripes.org – a centralized, easy-to-use destination for veterans, businesses and supporters.
Clear Channel also announced the iHeartRadio Show Your Stripes Alliance, a coalition of American businesses identified as being military-friendly and which have already experienced success in hiring veterans. Clear Channel will support those businesses that hire vets by recognizing them on-air, across its 850 stations and digital platforms as well across its out-of-home properties. What an awesome program!
What can you do to show your love and support to vets who fought for YOUR freedom?