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  • Clear Channel Partners With Katy Perry for "Part of Me" Film

    Mon, 02 Jul 2012 11:41:04

    Clear Channel Partners With Katy Perry for "Part of Me" Film - We have details

    Katy Perry Photos

    • Katy Perry - INGLEWOOD, CA - AUGUST 24: Rapper Riff Raff (L) and singer Katy Perry attend the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California.
    • Katy Perry - INGLEWOOD, CA - AUGUST 24: Recording artists Katy Perry (L) and Iggy Azalea attend the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California.
    • Katy Perry - INGLEWOOD, CA - AUGUST 24: Recording artists Katy Perry (L) and Iggy Azalea attend the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California.

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    Katy Perry Videos

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    Katy Perry is coming to theaters and the promotion machine is running full tilt!

    In advance of the premiere of Katy Perry's movie, Katy Perry: Part of Me, Clear Channel is providing a backstage pass, a front row seat and an intimate look at the fun, glamorous, inspiring, crazy, magical, and passionate world of Katy.

    Clear Channel Media and Entertainment and Paramount Pictures are launching a major media marketing campaign for the documentary, which chronicles the exuberant entertainer's life on and off-stage and opens in theaters nationwide on Thursday, July 5.

    Underscoring Clear Channel's unmatched reach and power to mobilize its array of platforms, the promotional marketing campaign of the movie music event of the summer includes the following elements:

    - "Katy Perry: Part of Me Radio," will launch on iHeartRadio, Clear Channel's industry-leading digital radio platform. The iHeartRadio original digital Custom Station highlights the music that inspired and influenced Perry growing up and also features exclusive, custom content by Perry.

    - Strong local and national integration with Clear Channel's nationally syndicated radio show, "On-Air with Ryan Seacrest," as well as here, featuring exclusive content and interviews with Ryan Seacrest and Katy Perry.

    - A national sweepstakes from Seacrest that offers a chance to win a trip to the world premiere of Katy Perry: Part of Me in Los Angeles.

    - Custom on-air and digital content that will run across all Clear Channel Contemporary Hit Radio (CHR) and Hot/Modern Adult Contemporary (AC) radio stations as well as key markets selected by Paramount Pictures.

    Are you going to see Katy's film? Katy Perry: Part of Me opens on July 5.

    —Maggie Pannacione
    07.02.12



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