Clear Channel Partners With Katy Perry for "Part of Me" Film
Mon, 02 Jul 2012 11:41:04
Katy Perry is coming to theaters and the promotion machine is running full tilt!
In advance of the premiere of Katy Perry's movie, Katy Perry: Part of Me, Clear Channel is providing a backstage pass, a front row seat and an intimate look at the fun, glamorous, inspiring, crazy, magical, and passionate world of Katy.
Clear Channel Media and Entertainment and Paramount Pictures are launching a major media marketing campaign for the documentary, which chronicles the exuberant entertainer's life on and off-stage and opens in theaters nationwide on Thursday, July 5.
Underscoring Clear Channel's unmatched reach and power to mobilize its array of platforms, the promotional marketing campaign of the movie music event of the summer includes the following elements:
- "Katy Perry: Part of Me Radio," will launch on iHeartRadio, Clear Channel's industry-leading digital radio platform. The iHeartRadio original digital Custom Station highlights the music that inspired and influenced Perry growing up and also features exclusive, custom content by Perry.
- Strong local and national integration with Clear Channel's nationally syndicated radio show, "On-Air with Ryan Seacrest," as well as here, featuring exclusive content and interviews with Ryan Seacrest and Katy Perry.
- A national sweepstakes from Seacrest that offers a chance to win a trip to the world premiere of Katy Perry: Part of Me in Los Angeles.
- Custom on-air and digital content that will run across all Clear Channel Contemporary Hit Radio (CHR) and Hot/Modern Adult Contemporary (AC) radio stations as well as key markets selected by Paramount Pictures.
Are you going to see Katy's film? Katy Perry: Part of Me opens on July 5.