Clear Channel Teams Up With Kenny Chesney to Promote "Life on a Rock" Album
Wed, 24 Apr 2013 14:45:13
Clear Channel Media and Entertainment and Blue Chair Records/Columbia Nashville will team up to preview Kenny Chesney's new Life on a Rock album, set to release April 30. Clear Channel will host an exclusive iHeartRadio Album Release Party – featuring a never-been-done-before, one-hour live conversation and listening session with Chesney in the iHeartRadio Theater in New York City on April 29 at 1PM EST.
So this matters to you since you get to enjoy the Kenny-related content!
The conversation and album preview is part of Clear Channel's multi-platform campaign, which will include an on-air and online Artist Integration Program, designed to introduce what the critics have called "Chesney's most personal music" to fans and listeners nationwide.
Following the Kenny Chesney iHeartRadio Album Release Party, Clear Channel will begin its immersive two-week Artist Integration Program, leveraging its powerful on-air and online platforms. The program allows fans and listeners the opportunity to fully experience Life on a Rock, through exclusive content, audio clips, on-demand video from the release party, in addition to hearing the complete album on-demand via Clear Channel's Country stations websites.
This unique promotional campaign will increase audience engagement and awareness of Chesney's newest album via custom created content and spots that will run across all Clear Channel Country radio stations and websites nationwide – including featured placement on iHeartRadio.com. So you know where to go to get your fill of a country superstar.
The event will broadcast live across more than 100 Clear Channel Country radio stations as well as station websites and iHeartRadio.com, Clear Channel's industry-leading digital music service. The Album Release Party and its live stream will be promoted on-air extensively across Clear Channel Country radio stations' nationwide and across its digital platforms, including iHeartRadio beginning tomorrow, Thursday, April 25.
"I'm happy the folks at Clear Channel are giving me an opportunity to talk to the fans about this really personal record," Chesney said. "When you take a risk and do something outside the box, make an album that pulls back some layers and expectations, you want the fans to share in where the music came from, just as much as you want people to see their lives in your song… This lets me bring them the man I am when I'm not onstage."
Who is going to hit the web and airwaves for this Kenny Chesney content?