Coachella Brand to Expand and Include Cruise
Wed, 18 Jul 2012 10:20:47
Goldenvoice, the promoter that puts on the annual Coachella festival in the California desert, will expand the brand to include a cruise, according to The Los Angeles Times. They are adding another element – this time, it's water.
The cruise is dubbed S.S. Coachella and Hot Chip, Black Lips, Yeasayer and Sleigh Bells will all perform alongside headliner Pulp for two multi-day cruises in December. The ship will be bound for the islands – the Bahamas and Jamaica.
The cruise will originate in Florida.
There will meet and greets and former LCD Soundsystem frontman James Murphy will DJ and do a wine tasting event.
Two weekends are slotted for the Coachella-on-land next year and they are April 12-14 and April 19-21. The company expanded the fest to two weekends in 2012 to sell out success.
Would you hit the high seas with Coachella?