Coachella Tax Issue Resolved
Tue, 10 Jul 2012 11:48:17
Coachella was thisclose to seeing its days in the city of Indio, California numbered due to a tax!
The city had issued a proposed admissions tax, which would have caused promoters to move the event to another city. The city tax would have added to 10 percent on admissions to entertainment events with more than 2,500 in attendance, which is certainly true for Coachella.
Goldenvoice, the promoter that stages Coachella, said the proposal is the equivalent of a deal breaker. "If the tax initiative of putting $4 million to $6 million onto Coachella gets on the ballot, we're going to take off 2014," Goldenvoice president Paul Tollett told The Desert Sun. "2015 we'll be at a new facility outside of Indio."
It seemed likely the city was trying to enact this tax because of Coachella, so that Indio could make money off the event. If the event moved out of Indio, wouldn't that defeat the purpose?
The idea of no Coachella in 2014 was a bit of a bum out, too!
However, Indio city councilman Sam Torres backed down from the proposed tax, and said in a statement, "The potential for the music festivals to move out of the city exists, and if this should occur it would negatively impact the region; I cannot in good conscience allow this to happen no matter how dire the city's circumstances. My sincere hope is that we can now move past this episode and I personally look forward to working to enhance relationships."
Have you ever been to Coachella?