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  • Coachella to Expand to Five Times Per Year?

    Mon, 17 Sep 2012 10:25:01

    Coachella to Expand to Five Times Per Year? - That's the rumor

    After successfully expanding from one weekend in April to two, the annual Coachella festival in California is looking to further grow to five concerts per year.

    The Hollywood Reporter claims that Goldenvoice, which puts on the Coachella Valley Arts & Music Festival in the California desert every April, filed a "Notice of Preparation" in the city of Indio.

    The expansion blueprint looks a little something like this: Three concerts over three-day weekends in the spring, plus another two weekends in the fall, including increased size and space for the event.

    Coachella routinely sells out, so it appears that there is a demand for the event, and the promoters will further supply it!

    Is Coachella viable as a five-times-a-year festival? Or is it overkill?

    —Maggie Pannacione

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