Converse Partners With Matt & Kim, Soulja Boy and Andrew W.K. to Release "I'm a Goner"
Thu, 18 Aug 2011 10:25:16
Converse, my favorite shoe brand next to Vans and Christian Louboutin, released the song "I'm a Goner" by pop duo Matt & Kim, rapper and producer Soulja Boy Tell Em and singer-songwriter and multi-instrumentalist Andrew W.K. as part of the shoe brand's "Three Artists. One Song" collaboration. "I'm A Goner" is available to music fans globally for free download by going here or to authorized Converse websites around the world.
On Aug. 21 at 1:30 PM EST/ 12:30 PM CT, MTV2 will premiere the music video for "I'm a Goner" during the airing of the "MTV2 Presents: Converse Band of Ballers" basketball tournament.
"When Kim and I sat down to write "I'm a Goner" we knew we wanted to make a song people can party to," said Matt Johnson of Matt & Kim. "Soulja Boy and Andrew W.K's lyrics and energy bring a whole new element to the song that we couldn't be more excited about."
For the song, Converse approached M&K to curate the original track. After writing the song, the duo thought long and hard about who would make this track what they imagined it to be and tapped Andrew W.K. and Soulja Boy to enter the studio with them. "I'm a Goner" was produced by Matt Johnson of M&K and is the product of these dynamic artists weaving together their individual musical styles to create one unified piece of music.
The video for "I'm a Goner" features all of the artists and was created by Converse with partners including Anomaly, Cornerstone and the acclaimed director Rodney Ascher via Greenpoint Pictures.
Converse has a long and rich history of championing artistic creativity and supporting the worlds of music, sport, art and fashion. This song marks the fifth original track produced by Converse and follows the 2011 collaboration between legendary UK artists Graham Coxon of Blur, Paloma Faith and Bill Rider Jones, formerly of The Coral, titled "Desire."
Did you download "I'm a Goner" yet? Did you dig it?