Converse Recruits Mark Foster, Kimbra and DJ A-Trak for Three Artists. One Song
Fri, 30 Mar 2012 14:35:16
Do the math: Three hot artists plus one cool song plus April 5 divided by for free. That equals "awesome."
Converse has brought together three distinct and unique artists for the next Three Artists. One Song collaboration featuring Mark Foster of the breakout band Foster the People; rising star, Kimbra; and trendsetting DJ A-Trak. "Warrior" track and video will coincide with the launch of Converse's footwear collection of seasonal colors available exclusively at Journeys locations nationwide this spring. The music video and track will be made available to music fans via free download on Thursday, April 5, 2012 here.
"I had such a good time diving into the creative process working with two incredible artists to create a sound that is uniquely our own," said Mark Foster of Foster The People. "This project has given me a new found appreciation for the power of collaboration which is something that Converse really understands."
"Warrior" is a new genre-bending collaboration that weaves together Mark Foster, Kimbra and A-Trak's individual musical styles to create 4 minutes of pop perfection. Recorded at Converse Rubber Tracks studios in Brooklyn, NY and remotely while on tour, "Warrior" blends the best parts of each artist's contributions and personalities for the latest Converse Three Artists. One Song collaboration.
"Converse is in its seventh Three Artists. One Song series, and with each new collaboration we're continually blown away by how talented these artists are when they come together to express themselves," said Joy Howard, Vice President of North America Brand Marketing of Converse. "Mark Foster, Kimbra, and A-Trak are making some of the most exciting music out there today and we're thrilled that our partnership with Journeys could be the catalyst for bringing them together."
Converse has a long and rich history of championing artistic creativity and supporting the worlds of music, sport, art and fashion. Hot off the heels of the Three Artists. One Song collaboration with Gorillaz, James Murphy and 1488171, other collaborations in this series have included pop duo Matt & Kim, rapper and producer Soulja Boy and singer-songwriter and multi-instrumentalist Andrew W.K. among others. All of these artists have come together to create an original song made available to music fans globally for free.
Will you download "Warriors?" What color Converse kicks will you wear this season?