Converse Sets Up Santogold, N.E.R.D. Collab
Wed, 11 Jun 2008 09:45:07
"My Drive Thru," the much-talked-about Converse collaboration between N.E.R.D., Santogold, Julian Casablancas of the Strokes, and producer Pharrell Williams, finally hit the net yesterday. Available for free through converse.com, the track is part of the shoe company's "Century" celebration.
"I've always wanted to work with Julian and I'm a big fan of The Strokes," explained Williams in a statement. "Santogold is super-talented and she cares about music so much that it's not just about sound, it's a visual aesthetic. Working together on original music that crossed all of our inspirations was completely refreshing and I love the track. As for partnering with Converse, I only wear and support the things that I like. The Chuck Taylor is the golden goose egg."
"As an artist that is just breaking, being asked by Pharrell and Julian to join them on this project was a dream," added Santogold. "Working across musical genres was like creating a patchwork where I got to weave together various influences and allow them to co-exist in a fresh and original way."
"My Drive Thru" will receive a proper music video treatment this summer, right alongside a full print/online/street push. Entitled "Three Artists, One Song," the ad campaign will also feature such up-and-coming artists as Kid Sister, Fiery Furnaces, and Bradford Cox of Deerhunter/Atlas Sound.
—The ARTISTdirect Staff