Country Star Justin Moore Teams Up With Crown Royal for NASCAR "Your Hero's Name Here" Promo
Wed, 27 Feb 2013 15:21:08
Country singer Justin Moore has teamed up with Crown Royal for NASCAR's "Your Hero's Name Here" promotion. It's cool, since it involves music, heroes, cars and drinks. All noble dude pursuits.
Moore and the whiskey brand are encouraging adult consumers to nominate their own personal heroes (21 or older) – from firefighters and police officers, to first responders and veterans – for naming rights to the race, officially titled the Crown Royal Presents the "Your Hero's Name Here" 400 at the Brickyard. Fans can visit CrownRoyalHeroes.com through April 14 to submit their nominations.
The race, to be held on July 28, 2013, is the culminating event of the Crown Royal Heroes ProjectTM, an ongoing commitment to recognize everyday heroes and give back to their communities. This year's race will mark the seventh time Crown Royal has awarded naming rights of a NASCAR Sprint Cup Series race to an adult fan and the second year in a row that the Brickyard 400 has been renamed in honor of a hero.
Nominations will be accepted through April 14, and the five finalists will be announced shortly after. Once the finalists are announced, fans will be provided the chance to cast a vote to determine the winner. The winner will be revealed in a special ceremony leading up to the race.
The grand-prize winner will receive a trip to Indianapolis, where he or she will receive the royal treatment throughout race weekend before delivering the trophy bearing his or her name to the race winner in Victory Lane.
When raising a glass to your hero, Crown Royal reminds you to please drink responsibly.
What a killer contest. Cue the Foo Fighters song…now!
Will you enter?