Creative Allies Launches Publicly Available Design Platform
Tue, 01 May 2012 12:04:56
Music + art cannot be separated.
Creative Allies, a music service and design community, known for producing high-quality graphics and merchandise for rock stars, announced the public availability of its coveted platform through the launch of BandArt: a fan engagement contest and community building Facebook application here.
According to Founder and CEO Sean O’Connell, "BandArt opens up our once invite-only platform to give all musicians the opportunity to host design contests, engage their fanbase, generate incredible artwork and sell merchandise directly to fans. We have been honing our internal tools for the last two years by serving hundreds of clients, from pop stars like M.I.A. and LMFAO, to favorites like String Cheese Incident, Peter Tosh and even brands like The Warped Tour."
BandArt allows bands and brands to easily set-up, market and manage a design contest via a custom Facebook application, social sharing tools and a dashboard. Users may also elect to upgrade their contest to interface with Creative Allies’ 25,000-person network of highly experienced designers and music fans. Contest creators can choose from poster, logo, album and T-shirt art. BandArt also includes an eStorefront and an integrated print-demand apparel and merchandise platform for a musician’s top design picks to be sold on t-shirts, posters and phone cases.
O’Connell adds, "BandArt reduces the risk for musicians to sell merchandise through our print-on-demand system. Plus, BandArt allows musicians to share merchandise revenues with the fans and graphic designers who created the winning designs. So far over $250,000 in prizes and royalties have been paid to our community of graphic designers."
BandArt will be available to embed across web and blog-sites in the next coming weeks. Active and past contests have included Ween, Robyn, Feist, The Shins, Thievery Corporation, Passion Pit, The Glitch Mob, Ellie Goulding, Meiko, Ani DiFranco, Beastie Boys, Fishbone, Pretty Lights and The Doors 40th Anniversary.
Any creative types planning to be a part of this platform?