Crossfade Talk "Dear Cocaine" and "We All Bleed"
Tue, 29 May 2012 07:54:24
In order to make the video for "Dear Cocaine" from their latest album We All Bleed, Crossfade called out for a little help.
The band invited fans to send in a video of them holding a placard with their "addiction" written on it and then switch to another with the words "I'm not your bitch" or "I'm not your whore". The idea is to collectively show you're not a slave to anything, and it's as invigorating as the song is infectious. We All Bleed, as a whole, is like that as well. The band is simply on fire, punctuating their patented hard rock chug with some of the biggest hooks of their career.
In this exclusive interview, Crossfade mainman Ed Sloan discusses We All Bleed, "Dear Cocaine", and more.
How was the approach different on We All Bleed?
We added Les Hall [guitar] many years back before we started writing the record. The approach I was used to as the primary producer and writer on the album was a lot different than his. Our combined efforts contributed to the difference on this album as far as the way we went about it. It took us a little time. We meticulously wrote each song and made sure it was our favorite last song. The involvement of Les and the additional time we had without pressure definitely gave us the space to create the landscape of the record we wanted and were searching for. Nothing was rushed. Every beat of every song was probably overanalyzed way too much, but it turned out exactly how we wanted it to. Everything was pristine. There were new technologies for the music as well as new experiences I had gone through for the music. It wasn't the same old routine. We had different things to hold on to. Having no label at the time was a blessing in disguise as we had the opportunity to really sink our teeth into what we were doing.
What's the story behind "Make Me a Believer"?
Well, since writing the nine songs besides "Make Me a Believer" did take quite some time, we wound up a lot of these vocal, guitar, and drum parts that we put aside. They were really cool, and we wanted to come back to them. One night, we were sitting around, and Les said, "Let's go through those riffs. We can throw some out and keep the others." By the end of the night, we had four minutes of riffs lined up that sounded really cool together. We decided to write a ten-minute song that night. We began writing for "Make Me a Believer". It was a fun journey. The song never really goes back to the same themes. It turned into this ten-minute beast from riffs that might've been discarded.
Where were you coming from lyrically?
It was towards the end of the writing process. Most of the other songs on the record, though they are about being down and out, most of them are about hope. By the end of the album, we had lyrically talked about all the negative and emotional things we wanted to get out and expel. When we were writing the lyrics for this final song, we already felt we could see some light. The song says, "Make me a believer. Give me something to believe in." It's different than the doom and gloom we might tend to steer towards. We wanted to make it a positive song. By the time you get to the end of the album, you resurface a little bit, so to say.
Is it important for you to tell stories with the songs?
Absolutely! I'm always the guy who's about lyrics first. Whether it's our band or someone else's I'm always looking at the lyrics for meaning. I want to find that connection in the song and give it to people listening to the music. The song could be the backdrop to someone's life instead of something they're just jamming to.
How did the "Dear Cocaine" initiative come about?
"Dear Cocaine" is about kicking the thing that's beating you down, whether it's a drug or a person. It could be anything. We'd like our fans to share what's holding them down with us. It's very interesting to have a video collage of these people and their problems or past problems. The song isn't just about cocaine; it's about beating any addiction or thing going wrong in your life. This would exemplify that. People hold up a card that says what their addiction or vice is. They take a picture of it. Then, they hold up another card that says, "I'm not your bitch" or "I'm not your whore anymore". They take a picture of that. It's a myriad of people holding up a card with their vices then a card saying they're done with it.
What would be the cinematic equivalent of We All Bleed?
That's a tough one! It's someone who has gone way down, beaten the odds, and come back up. There are plenty of movies like that.
Have you heard We All Bleed?
The Jagermeister Presents Crossfade Tour kicks off this Friday in Knoxville, TN and features support from Weaving the Fate and Candlelight Red. For tickets and tour dates go to www.crossfadeband.com