Dave Stewart Launches New App
Mon, 14 Nov 2011 15:27:20
You'll find musician/producer/innovator Dave Stewart where the sparks fly. His mind is an anything-goes funhouse--a place where traditional thinking is turned on its head and the dice are rolled so that intriguing new possibilities are fully explored. My mind is a fun house, too! And I like to camp out where sparks fly. That's why I did Dave Stewart. And his PR rep!
This was colorfully illustrated in his acclaimed book The Business Playground: Where Creativity and Commerce Collide, written with branding expert Mark Simmons. Now they've launched Creativity, a revolutionary new iPad app that further helps people unleash their creative mojo.
As with the book (now available in seven additional languages), Creativity is an inspirational and entertaining guide to innovation and Creativity that includes a foreword by Virgin founder Sir Richard Branson; interviews with creative thinkers such as Mick Jagger and Microsoft co-founder Paul Allen; and a host of stories, techniques and tools like "Idea Spaghetti" and the "Wheel of Distraction."
The multi-media experience app includes not only the full-color book (complete with photographs and illustrations) and numerous interactive features, but also a complete audio version of the book, narrated by Voice Actor Lin Gallagher, and can be switched on at any place in the book. Notably, Creativity includes a revolutionary new tool called F* which allows users to highlight any word or phrase to access related media, news and products. It provides a depth of information and social connectivity never before seen on the published page. F* was developed by famos* (www.famos.com) in partnership with Dave Stewart and Mick Jagger. This is the first time it has ever been used in an app, providing a new level that hasn't been possible until now. Creativity was built by Dave Levi and his company Double-Apps.
"The whole process from writing the book to creating this interactive app has been thrilling and an eye opener into the world of possibilities where new technologies marry the printed page," Stewart says. "I'm excited to use F* because it means this is the first business book ever written that literally is a business within itself. My co-writer Mark is an inspiration to work with and as you'll see by the book we have a wealth of other business ideas up our sleeves."
"Creativity is often about combining things that don't usually go together," Simmons says. "And so in that spirit our Creativity app is a hybrid book-audiobook-game multimedia mashup that defies categorization. With amazing devices like the iPad redefining how content is consumed, doing something expected would have been such a wasted opportunity."
The Creativity app is being sold through the Apple App store for just $9.99. Most digital books being sold through services like Amazon or Apple's iBooks cost at least this amount, and most audio books cost significantly more. So to have the two rolled into one, together with all of the games and other interactive features included in the app, make the Creativity app an incredible value for money.
Here are some of the Creativity app's features:
• The app includes a live RSS feed of new ideas and information about Creativity that is curated by Dave and Mark.
• There are also 13 fully interactive original games that app users can play alone or with others, to help them to come up with ideas and enhance their Creativity.
• The games were created by Dave and Mark and include ones on: framing problems in the right way to get the best ideas; using visuals to simulate the creative process; choosing between different ideas; and putting yourself in the best frame of mind to be creative.
• Each one is fun to play, but teaches a valuable lesson about Creativity and innovation.
Check out more info here!
Are you going to check out the Creativity app?