David Byrne Launches Neuroscience-Driven Exhibit In Silicon Valley
Thu, 05 Jan 2017 09:16:23
David Byrne has opened a new art exhibit in Silicon Valley. Entitled Neurosociety and co-created by Byrne and Mala Gaonkar, the exhibit is a 60-minute immersive theater performance where attendees will be guided through a series of experiences created in collaboration with working neuroscience labs.
The event site explains, "Neurosociety is a series of interactive environments created by Byrne and Gaonkar that present the emerging work of fifteen cognitive neuroscience labs around the world. You will be led through 4 rooms, and in each room you will experience a surprising aspect of yourself and how you relate to the world and to other people. You will see your hand grow giant and you will be embodied in a doll's body. You will see moving objects freeze, predict real elections and face moral dilemmas.
"Visitors will experience the lab' work in visceral and entertaining ways. With the consent of participants, visitors' reactions and decisions will be anonymized and used by the labs to further their research. Each visitor thereby becomes a unique and integral part of The Institute's ongoing research.
""Experiments, we feel, are a form of theater.""
The exhibition will be on view at Pace Art + Technology, located at 350 El Camino Real in Menlo Park, California and will run until March 31, 2017. Tickets are $45 and $35 for those with valid student ID. $35 tickets are available on Tuesdays and Wednesdays from 3 pm to 6pm. Purchase tickets here.
—The ARTISTdirect Staff