Death Grips "The Money Store" Album Review — 4.5 out of 5 stars
Tue, 24 Apr 2012 08:28:05
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Death Grips elevate hip hop to a new plateau on The Money Store.
As raw as it is revolutionary, The Money Store doles out industrial-infused rap that's just the knockout punch the genre needed. Paranoid, powerful, and potent, it often feels more like a glitched-out sci-fi epic than just another rap album. Production duo of Zach Hill and Andy Morin conjure up an effusively evil soundscape, punctuated by grainy drops and sinister synths. At the center of the sound, MC Ride razes everything in front of him. In the invasively catchy "Hacker", he proclaims, "Prodigal, fuck that nautical. Teachin' bitches how to swim."
He's doing a lot more than teaching them how to swim though; he's teaching them how to rap. His flow is dynamic and dangerous. Rather than stick to one inflection or tone, he can sound menacing or he can sound prophetic. Either way, you'll remember his words on "Hustle Bones" and the gruffly catchy "I've Seen Footage". Like some kind of dystopian street poet, MC Ride doesn't hold anything back and as the album spirals out, you feel every bit of his intensity.
At the end of the day, Death Grips will have the game on lock very soon. Then, they'll take it some other place else altogether. There's no one out there like them, and that's a fact. Welcome to one of the best hip hop albums of 2012…welcome to The Money Store.
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