Def Jam Digital Staffer Reveals How the Label Avoided a Watch the Throne Leak
Tue, 09 Aug 2011 10:18:41
The much-buzzed about Jay-Z and Kanye West collaboration Watch the Throne released the Watch the Throne album after lots of misinformation, swapped release dates and confusion. It was never clear when the album was being released. However, Def Jam's Director of Digital Marketing Jycorri Robinson revealed to XXL how the rap luminaries kept their soon-to-be-legendary LP from leaking prematurely via the web. It was a simple concept: they did everything hardcore and didn't email tracks back and forth. They kicked it old school.
"Kanye and Jay are just very tight with the music," he explained in an interview. "Even so far as to where they've been, Kanye and Jay have been at every listening session, every event, that there has been and that's because they're holding that music so tight to them. There hasn't been [any] copies floating around the [Def Jam] office 'cause that shit is in a vault. They just took it back to the old school, man. They recorded the entire album together; no verses emailed back and forth. It's just tight eyes on it, only one or two people having access to it."
Did you pick up a copy of Watch the Throne yet?