Demi Lovato Asks Fans to Donate Denim in "Teens for Jeans" PSA
Fri, 20 Jan 2012 13:19:17
Demi Lovato has partnered with DoSomething.org's "Teens for Jeans" campaign, which distributes worn, pre-owned jeans to homeless teens and local shelters. She stars in a new PSA for the campaign and manages to get the big points across in the space of 30 seconds.
Looking super glam with her wavy, auburn-tinted locks and voluptuous red lips, Lovato encourages teens to donate their jeans to their local Aeropostale store so they can be donated to local shelters. The school which donates the most pairs of jeans will not only receive $500 but also a pair of Aeropostale jeans for every student in the school. So you will certainly be rewarded for your good deed of donating denim that you no longer wear, that no longer fits and is taking up space in your closet.
In the PSA, Lovato reveals that in four years, the initiative has collected one-and-a-half million pairs of dungarees. Donate from Jan. 12 through Feb. 16 and you could win cash for your school and brand new jeans for yourself.
Lovato said she is donating, too, so follow suit, kids!
Watch the PSA here.
Will you donate your straggler jeans?