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  • Demi Lovato Is Repping NYC New York Color Makeup

    Mon, 29 Sep 2014 12:21:15

    Demi Lovato Is Repping NYC New York Color Makeup - She is the face of the brand

    Demi Lovato Photos

    • Demi Lovato - BALTIMORE, MD - SEPTEMBER 06: Demi Lovato performs at the Baltimore Arena on September 6, 2014 in Baltimore, Maryland.
    • Demi Lovato - BALTIMORE, MD - SEPTEMBER 06: Demi Lovato performs at the Baltimore Arena on September 6, 2014 in Baltimore, Maryland.
    • Demi Lovato - BALTIMORE, MD - SEPTEMBER 06: Demi Lovato performs at the Baltimore Arena on September 6, 2014 in Baltimore, Maryland.

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    Demi Lovato has a makeup contract. The singer is joining NYC New York Color as the makeup brand's first-ever Global Brand Ambassador or GBA.

    Lovato will be featured in global marketing and social media campaigns to support NYC New York Color cosmetics and nail enamel lines. Of course her precious Lovatics will want to copy the N.Y.C. looks she rocks on her lips, nails and more.

    "I'm really excited to be partnering with NYC New York Color," the stylish star said. "Their products make playing with different looks and trends fun, easy and affordable by all!"

    Lovato will represent the full range of NYC New York Color products, including eye shadow, mascara, lip color, face powders and nail polish. As the face of NYC New York Color, Demi Lovato will be featured in global multimedia campaigns including print, digital, in-store and social media platforms. Exclusive behind-the-scenes content from Lovato's campaigns will be available on NewYorkColor.com and NYC New York Color's social media channels.

    Congrats to Demi Lovato x NYC New York Color.

    Will you shop NYC New York Color products now that Lovato reps the brand?

    —Amy Sciarretto
    09.29.14



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