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  • Demi Lovato Is the New Face of Skechers

    Tue, 22 Jul 2014 13:43:42

    Demi Lovato Is the New Face of Skechers - She will appear in ads!

    Demi Lovato Photos

    • Demi Lovato - BALTIMORE, MD - SEPTEMBER 06: Demi Lovato performs at the Baltimore Arena on September 6, 2014 in Baltimore, Maryland.
    • Demi Lovato - BALTIMORE, MD - SEPTEMBER 06: Demi Lovato performs at the Baltimore Arena on September 6, 2014 in Baltimore, Maryland.
    • Demi Lovato - BALTIMORE, MD - SEPTEMBER 06: Demi Lovato performs at the Baltimore Arena on September 6, 2014 in Baltimore, Maryland.

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    Demi Lovato Videos

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    • Demi Lovato - Stone Cold

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    Demi Lovato x Skechers!

    The singer, one of the biggest style stars of her generations, known for rocking leggings, black leather and multi-colored hair, has signed on to represent Skechers, the footwear brand, and will appear in the shoe company's global marketing and social media campaigns through 2016.

    This is the perfect pairing. D. Lovato is totally a Skechers girl and appeals to the brand's demo. Or, more accurately, she appeals to the feet of the brand's demo.

    Lovato will make her first official appearance in a new Skechers television commercial and accompanying print campaign launching this year.

    "My generation grew up with Skechers," said Lovato. "And now with all of their cool styles and fun colors I'm excited to help introduce the collection to a new generation by sharing this incredible brand's campaign with my Lovatics!"

    Tons of Lovatics want to (and do) copy Demi Lovato's style, which will now include Skechers pieces.

    Lovatics, will you be shopping Skechers now that your heroine reps the brand? We will!

    —Maggie Pannacione
    07.22.14



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