Dev, Lana Del Rey, Frank Ocean + More Selected by MTV as "Artists to Watch"
Thu, 22 Dec 2011 10:48:11
MTV revealed the names of 11 emerging artists selected for its second annual "Artists to Watch" list. The artists selected span multiple genres, including pop, hip-hop, rock, folk and EDM. This year's list will be featured across MTV's multiple channels and screens including MTV, MTV2 and MTV.com as part of a yearlong campaign.
MTV's Artists to Watch in 2012 are Alabama Shakes, A$AP Rocky, Avicii, Lana Del Rey, Dev, Electric Guest, Fun., Kendrick Lamar, Frank Ocean, Walk the Moon and Wallpaper.
"This yearlong initiative underscores our commitment to connecting emerging artists with MTV's audience of passionate music fans," said Amy Doyle, executive vice president of music and talent programming strategy. "We know today's music fans are presented with limitless choices and they're looking for guides to help them find new music. We're excited to shine the MTV spotlight on these artists and to introduce them to fans that might not have discovered them yet."
The Artists to Watch in 2012 campaign will span MTV's multiple channels and screens and officially kick off on Jan. 1. During the first two weeks of the year, the artists will be showcased as part of MTV's weekly on-air franchise PUSH (Play Until Someone Hears), which features music videos, live performances and interviews, and runs interstitially between programming throughout the day. Music videos from the Artists to Watch in 2012 will be showcased as video playlists that will run during MTV's AMTV, MTV2's AMTV2, mtvU and MTV Hits, as well as MTV's 10 on Top's "One to Watch" feature. In addition, the first episode of MTV2's 120 Minutes with Matt Pinfield debuting on Jan. 6 will focus on these artists. Throughout the year, each artist will also have a PUSH week dedicated to them exclusively.
MTV first introduced the Artist to Watch campaign in 2011. The list included Wiz Khalifa, Miguel, Graffiti 6 and Tinie Temphah.
Looks like MTV is onto something, since those artists impacted 2011 heavily, and there are some hot acts (Frank Ocean, Lana Del Ray, Dev) on that 2012 list.
Which of the artists on the 2012 "Artists to Watch" list are you familiar with? Did you look 'em up? Like what you see/hear?