Diddy Too Sexy for the Bible Belt?
Fri, 20 Jan 2006 15:06:46
An advertisement for the new Diddy-endorsed fragrance "Unforgivable" was deemed too racy for some department stores, including Macy's and Saks. The ad especially drew the ire of stores in the Midwest. Faced with a refusal to run the ads and an impending launch date, Estee Lauder was forced to shoot a tamer photograph for the promotion. But neither the company nor the Bad Boy Records mogul are offering any apologies.
"Who has the 'too sexy ruler' to decide what is offensive and what is creative?" asked Estee Lauder president John Dempsey, who emphasized that many fragrance campaigns are risqué. "It was unfortunate that some people were uncomfortable with something with so much sexual presence, but we stand by it."
The sexual presence was delivered by a black-and-white photograph of a smoldering Diddy, wrapped in a sheet while a woman rests on his leg and another lounges contentedly in bed behind him. The ad seemed to imply that Diddy was not forced to choose between the two.
"[Diddy] had a clear vision for what the Unforgivable man is and he has no apology," said Diana Espino of Sean John Fragrances.
The sanitized version again features Diddy with two women, but is no longer a bedroom scene. While the women models show more skin than before, Diddy has been forced to put his clothes on.
"People are afraid of what they don't understand," said Diddy. Sean John Fragrances is a division of Make-Up Art Cosmetics, which, in turn, is a subsidiary of Estee Lauder.
-- The ARTISTdirect Staff