DJ Duo + Sisters NERVO Sign COVERGIRL Contract
Tue, 13 Nov 2012 13:58:46
Easy, breezy, beautiful COVERGIRL? More like EDM, beautiful COVERGIRL. Actually, it's COVERGIRLS, plural, as the drugstore cosmetics giant has signed DJ duo and sisters NERVO, in a bold move that brings some of the most inspired girl power behind electronic dance music (EDM) today, to the brand's lineup of talent.
Joining an elite fleet of beauties who authentically rock the brand's "doing you" crusade (most recently P!nk and Janelle Monáe), the Australian-born siblings add the title of COVERGIRLs to an already long list of impressive personas, which includes visionary DJs, hit songwriters and trend-setting producers.
"We're both so excited to join COVERGIRL and be part of an iconic brand that shares our beliefs," said Liv Nervo. "It's been really important for us to stay true to ourselves, our style, and our musical choices throughout the years. We believe individuality is a trend that will always be in style and that every woman should rock what makes them unique inside and out."
"The NERVO sisters are paving the way for women in a male-dominated industry; their determination is inspiring to all young women working to break barriers and create their own path. With their immense talent and never-give-up mentality, they are the perfect spokesmodels to encourage fans worldwide to dance to their own beat," said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. "We are always looking for fun and fierce young women who can empower the next generation of COVERGIRLs, and NERVO does just that while bringing the heart and energy of EDM music to COVERGIRL."
On the front lines of street style trends, NERVO will also serve as brand correspondents in addition to appearing in promotional and digital COVERGIRL campaigns – sharing with the COVERGIRL community content inspired by their personal styles as well as the different looks they see at shows and on the road. Shared content will also include a range of DIY tips detailing how NERVO incorporates COVERGIRL products into their looks, from Outlast Stay Brilliant Nail Gloss to Clump Crusher by LashBlast Mascara and Outlast All-Day Lip Color.
"COVERGIRL is the right fit for us," said Mim Nervo. "We believe beauty is a form of expression, just like music, and when done right, it makes us feel bold, beautiful and free."
COVERGIRL, which also boasts Taylor Swift as a pitchwoman, is showing its edgy side by signing Pink and now Nervo. Nice work, CG. We are into it.
Girls, what's your top COVERGIRL product?