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  • DreamWorks Launches Kirk Lazarus Oscar Campaign

    Wed, 10 Dec 2008 11:12:40

    DreamWorks Launches Kirk Lazarus Oscar Campaign  - Choose the dude, playing a dude, disguised as another dude

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    • Ben Stiller - TORONTO, ON - SEPTEMBER 06: Actor Ben Stiller attends the 'While We're Young' premiere during the 2014 Toronto International Film Festival at Princess of Wales Theatre on September 6, 2014 in Toronto, Canada.
    • Ben Stiller - TORONTO, ON - SEPTEMBER 06: Actor Ben Stiller attends the 'While We're Young' premiere during the 2014 Toronto International Film Festival at Princess of Wales Theatre on September 6, 2014 in Toronto, Canada.

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    DreamWorks has launched a Best Supporting Actor campaign for Kirk Lazarus, the character portrayed by Robert Downey Jr. in the summer comedy Tropic Thunder. The studio is creatively campaigning for Downey Jr. to get the Best Supporting Actor nomination by pretending to push for his character through a viral web marketing initiative.

    In the satirical film, Downey Jr. plays an actor comically dedicated to his craft. DreamWorks is utilizing the tagline, "Choose The Dude, Playing A Dude, Disguised as Another Dude." Downey was nominated for a Best Actor Oscar for 1992's Chaplin, in which he played silent film star Charlie Chaplin.

    —The ARTISTdirect Staff
    12.10.08



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