Elton John Launches Competition - Invites Fans To Create Videos For Classic Songs
Mon, 12 Dec 2016 09:27:42
Elton John has partnered with YouTube to launch a competition in which he invites fans and filmmakers the opportunity to make official videos for three of his most famous tracks. "Rocket Man", "Bennie and the Jets", and "Tiny Dancer" are the songs that are open for interpretation.
The competition comes as a celebration of Elton John and Bernie Taupin's 50th anniversary as songwriting partners. It's called "Elton John: The Cut" and it's aim is to find visual accompaniments to songs that were released before the advent of the video era.
"We're excited to partner with YouTube to bring together generations of artists and music lovers around a shared passion for storytelling," said Elton John. "YouTube is a rich tapestry of creativity, and I can't wait to see how the breadth of talent from the dance, live-action and animation communities apply their vision to these cherished songs."
Each of the song requests submissions from a specific genre of filmmaking, "Bennie and the Jets" seeks Choreography, "Rocket Man" calls for animation, and "Tiny Dancer" will be live action. Three established YouTube creators with experience in the respective genres will shortlist submissions and provide a panel of final judges with their choices. From there, John and Taupin will select the three winners, who then team with the production team behind Beyoncé's Lemonade, to produce the final versions of the winning films, which will then debut in Summer 2017.
The winning filmmakers also receive $10,000 to put toward their own creative projects.
The competition deadline is January 23rd 2017.
—The ARTISTdirect Staff