EMI's Astralwerks Records Rolls Out Interactive New Media Platform
Thu, 04 Nov 2010 15:45:29
EMI's Astralwerks Records is partnering with RecreateMyNight.com to celebrate Grammy Award winning DJ/Producer David Guetta's popular song "Memories" featuring Kid Cudi. The label is embracing the power of new and nascent social media.
RecreateMyNight.com harnesses the power of social media sites like Facebook, YouTube and Twitter to recreate experiences in an easy-to-view and share format. It is fast becoming the next generation of social media experiences! We're in the second gen of new media? My take is that there is no "new" media. It's all media in the digital age.
The new EMI Astralwerks "Memory Maker" celebrates and brings to life the very essence of Guetta's song "Memories." The site provides fans with a highly dynamic and interactive way to experience the song, creating lasting memories with friends through a new social media platform powered by RecreateMyNight.com.
The site does exactly what Guetta's song promises and could help inspire users, ranging from Guetta's own fan base to the over 500 million Facebook users world-wide, to organize their social media data and share with friends.
When fans log on to RecreateMyNight.com they will hear Guetta's song "Memories" playing and see a montage of Guetta's shared memories in the form of photos, videos and messages to his fans. On the bottom of the page users will find an option to "Create Your Own Memories." By clicking this icon they will be transported to a section of the site and invited to create their very own memory, by adding content such as videos, photos, and status updates as well as inviting friends to participate in the experience. The website is completely free for users.
In addition to the world-wide launch of this new social media platform, David Guetta will be promoting the "Memory Maker" site celebrating his new song among his (approximately twelve million) Facebook friends, twitter followers and an array of traditional and new media outlets.
Have you checked out the "Memory Maker" yet?