Eminem's Marshall Mathers Foundation x Carhartt Team Up for Charity Hoodie
Thu, 02 Oct 2014 11:38:55
Eminem x Carhartt.
Fall is hoodie weather, so this Eminem-supported and branded hoodie arrives just in time for the chilly season.
The Marshall Mathers Foundation, which provides funds for organizations working with at-risk youth in Michigan and throughout the U.S, has partnered with Carhartt, America's premium work wear brand since 1889, to design a limited edition Carhartt Force zip-front hoodie with all proceeds benefitting the Foundation.
The hoodie is available for purchase at Eminem.com.
"This collaboration is all about two Detroit icons working together to support kids in Detroit, the state of Michigan and beyond," said Tony Ambroza, SVP of marketing for Carhartt. "We have been a part of the Detroit area for 125 years and are proud to partner with organizations like The Marshall Mathers Foundation that shine a positive light on the city."
Workwear nerds: The limited edition, heather gray zip-front hoodie is lightweight and made of a 65% cotton/35% polyester blend. It has a screen-printed Eminem logo on the left chest and the back is printed with an anvil graphic with a "313" at its center. It's encircled by the words "Detroit, Michigan. 1889. 1999."
"We chose this particular sweatshirt because it is similar to a Carhartt hoodie that Marshall often wears on-stage," Ambroza said. "Since it's part of our Force line of knits, the hoodie includes our FastDry technology to wick away sweat and our StainBreaker technology to release stains; plus it's a relaxed fit, which is always popular with customers."
Good clothes x good cause. Love him or hate him, Eminem is an American icon at this point and so is Carhartt.
Anyone plan to shop this hoodie?