Emma Stone, Olivia Wilde Are Newest Revlon Brand Ambassadors
Thu, 11 Aug 2011 10:38:43
Actresses Emma Stone and Olivia Wilde are joining Halle Berry, Jessica Alba and Jessica Biel as the latest Revlon global brand ambassadors, which is fancyspeak for "celebrity spokesmodels." Notice, Revlon is an actress-heavy brand, in terms of its celeb ambassadors, while L'Oreal is more musician-heavy, with Beyoncé and Gwen Stefani repping the line!
Stone and Wild will appear in various television, print and digital campaigns beginning in early 2012.
Both spoke about their new gig.
"Revlon recognizes that every woman is multifaceted and magnificent in their own way and the expression of individuality is as important to Revlon as it is to me," Stone said in a statement. And for her, the connection to the brand stems from childhood. She added "I have been familiar with Revlon for as long as I can remember. I vividly recall my mom wearing Revlon makeup and I remember getting to the age when I was finally able to wear Revlon myself."
Wilde chose to work with the brand due to its level of commitment to others. "I have always admired Revlon and their commitment to giving women the confidence and tools they need to feel beautiful, both inside and out," she said. "Creatively, Revlon has never been afraid to push the envelope, which is important to me. I also love that they use their tremendous recognizability around the world to do good as one of the industry's biggest champions of women's health. It's exciting to join a company with a big heart and big ideas!"
What is your favorite drugstore brand? Revlon? L'Oreal? Maybelline? Cover Girl?