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  • EP of the Week: Clairity 'Alienation'

    Fri, 07 Aug 2015 10:11:05

    EP of the Week: Clairity 'Alienation' -

    Clairity Videos

    • Clairity - Velcro (Lyric Video)
    • Clairity - DNA (Lyric Video)

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    Lands on a new planet for pop music altogether...

    Clairity may hail from Whitehouse, TN, but the sound of her debut EP, Alienation [LAVA/Republic Records], is so wonderfully otherworldly she might just be from another planet. That's the coolest thing about her first offering and why we've chosen it as EP of the Week. The 17-year-old crafts a sonic landscape that's as engaging as Imogen Heap or Florence + the Machine, but she also brings a level of vulnerability and consciousness to the table that's equally honest and hypnotic. She tells it exactly like it is. It really pulls listeners into the music's embrace and directly connects with listeners. You feel like she's giving them a voice.

    From the beginning, the video game-esque "DNA" could be a clarion call against bullying, yet it espouses a message that transcends age as well. The reason that comes across is she delivers it with real power. Her voice can be both beautiful and haunting, often all in the same verse. "Scarecrow" is stronger than its title might suggest with another robust refrain and spacey production. "Exorcism" feels searing, letting out tangible emotion. Meanwhile, "Velcro" sticks everything together, serving as the ultimate amalgamation of futuristic sonic strands.

    In the end, Clairity crash lands on a new musical planet with this unique, unbreakable, and undeniable four-song collection. Alienation signals the beginning of something very special.

    Listen to "DNA" from Clarity:

    Rick Florino

    'Alienation' EP from Clairity is available via LAVA/Republic Records.

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