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  • Erykah Badu Named Face of Givenchy

    Fri, 27 Dec 2013 09:25:08

    Erykah Badu Named Face of Givenchy - She will front the 2014 spring campaign

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    • Erykah Badu - NEW ORLEANS, LA - JULY 06: Erykah Badu performs during the 2014 Essence Music Festival on July 6, 2014 in New Orleans, Louisiana.
    • Erykah Badu - NEW ORLEANS, LA - JULY 06: Erykah Badu performs during the 2014 Essence Music Festival on July 6, 2014 in New Orleans, Louisiana.
    • Erykah Badu - NEW ORLEANS, LA - JULY 06: Erykah Badu performs during the 2014 Essence Music Festival on July 6, 2014 in New Orleans, Louisiana.

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    R&B singer Erykah Badu x Givenchy! She is the new face of the luxe fashion brand.

    The company's creative director Riccardo Tisci said Badu was the obvious choice for the new collection, especially since it boasts a combination of African and Japanese influences. He also said she is the most stylish person he has ever met, and he has met a lot of stylish people.

    "Erykah, she's an icon – come on!," Tisci said. "What I want to do with my advertising campaign is spread the love. Already now it's been three seasons that I've been using people that express something – they are great artists, or beautiful women, or stylish women, or models that I really believe in. It's kind of a family portfolio."

    Tisci also feels it is important to include women of color in the world of high fashion.

    "At the end of the day, why are not so many black girls or Latin girls in shows when you have an American president who is black? When I see this happening, it's quite sad, I think. People can be so avant-garde, so advanced, but actually not, because people are still making differences between skin color," he said.

    Awesome! Badu x Givenchy is the right pairing.

    Do you have a favorite luxe brand?

    —Maggie Pannacione
    12.27.13



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