Exclusive Music Video Premiere: Avalon Landing, "The Cure"
Mon, 03 Nov 2014 08:18:57
Happy Monday! ARTISTdirect has teamed up with Avalon Landing to premiere their video "The Cure," which lives on Reside.
Reside is out now! Pick it up on iTunes.
"The concept for 'The Cure' video was to turn the camera around and make it about everybody except us. We were interested in tapping into a feeling, some sort of universal emotion, rather than presenting a narrative. People have a lot of fun with this song and so we wanted to make it a fun video. The idea was quite loose with no way of knowing what, if anything, we would capture on film. The backdrop is an arts festival so that at least guaranteed us some interesting characters. What I love about it is that we ultimately did uncover a narrative in the varied degrees people were willing to let themselves go," the band told us.
With that in mind, watch the video twice. Or thrice!
Did you dig the video?