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  • Exclusive Music Video Premiere: Data Romance Play With Organs in "Spark"

    Mon, 28 Nov 2011 06:00:29

    Exclusive Music Video Premiere: Data Romance Play With Organs in "Spark" - Watch it now

    Florence + the Machine Photos

    • Florence + the Machine - HOLLYWOOD, CA - FEBRUARY 27:  Singer Florence Welch of Florence and the Machine arrives at the 83rd Annual Academy Awards held at the Kodak Theatre on February 27, 2011 in Hollywood, California.
    • Florence + the Machine - Florence and the Machine arrive for the 53rd annual Grammy Awards at the Staples Center in Los Angeles on February 13, 2011.
    • Florence + the Machine - LOS ANGELES, CA - FEBRUARY 13:  Singer Florence Welch of the band Florence and the Machine arrives at The 53rd Annual GRAMMY Awards held at Staples Center on February 13, 2011 in Los Angeles, California.

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    Data Romance Videos

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    ARTISTdirect.com is pleased to partner with Data Romance to premiere their bloody and organ-filled video for the song "Spark."

    This is easily one of our favorite videos in quite some time, thanks to the somewhat gory imagery and the dark nature of the song.

    We see the duo performing, which is spliced with footage of them walking the mean streets. Organs are smashed with a bat, harvested by homeless people and smashed on a drum. It's beautifully creepy and we can't tear our eyes away from it, especially when the blood and tissue get stuck to the boot soles of the Data Romance duo.

    The song is pretty freakin' awesome, too. Think Nine Inch Nails + Florence + the Machine + Skylar Grey laced with an indie energy and you've got Data Romance. Quality stuff! ARTISTdirect.com editor and Dolor author Rick Florino lauds the song saying, "It's an entrancing, ethereal enigma draped in shimmering synths, towering textures, and unforgettable vocals. A gorgeously haunting gem, Data Romance will light you up with 'Spark'—one of the best songs of 2011."

    Watch the video below!



    Did you dig the video for "Spark" by Data Romance?

    —Amy Sciarretto
    11.28.11

    See our interview with Amy and Ajay about the song and so much more here!



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    Tags: Data Romance, Florence + the Machine, Skylar Grey, Nine Inch Nails

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