Exclusive Music Video Premiere: Renaiszance, "My Way"
Tue, 21 Oct 2014 11:52:22
It's time for a Renaiszance.
ARTISTdirect has partnered with Renaiszance to premiere their video for "My Way." Frank Sintara did his way; they are doing it their way.
"Renaiszance is about being different yet meaningful and relevant. This theme persists throughout all our songs, lyrics, sound, videos, art and everything we stand for. That's why we wrote 'My Way' - to empower and celebrate everyone who has the courage to think different, do different, be different and make a difference," said Radha.
"'My Way' was originally a poem I wrote when I was on a flight to LA. Months later, Radha happened to read it and messed around with it and gave it a strong melody line and hook and I was like wow, that sounds really good! So I took her rendition and wrapped it with some hard guitars, electronic textures and little dubstep to make it more visceral and punchy," said Ravé.
Radha continued, "When I was a kid in school, after a series of incidents, I remember I did everything I could to not stand out from the other kids for the fear of being harassed, ridiculed or even bullied. That's the culture of our education and in fact many of our institutions today - conform or reform. However in the real world, that doesn't get you very far. So being the rebel that I am, I did everything I could to stand out from the crowd and quickly realized there's more value in being unique than just like everyone else."
Absorb that explanation and insight and then enjoy the video.
Did you dig "My Way?"