Exclusive Video Premiere: Love Hate Relationship's "Keys" + Interview
Thu, 28 Feb 2013 17:10:08
ARTISTdirect.com has partnered with Love Hate Relationship to premiere their new video for "Keys."
Dunno Love Hate Relationship? Well, here's why you should.
Hailing from Los Angeles, CA Love Hate Relationship have been blazing their own path through the melodic, dark electronic style over the course of some months now. Anchored by Chevy Nishinome’s clean singing and catchy hooks, the three-piece band consists of Alonzo Beas (sound alchemist) and Jesus Beas (guitar). A pretty unconventional idea for the three hailing from rock backgrounds.
The "Keys" video was conceived and directed by Mythias, who has performed live visuals at L.A. events including Low End Theory, Avalon, The Melt, and TeamSupreme. Mythias is a video artist, designer & creative director for SCVM DVSN based out of L.A. The aesthetics that he intuitively explores fall in the deep roots of surrealism with a twisted, dark, and futuristic approach that invites users to open their minds up to a new kind of reality.
The concept behind the LHR video was to create an evolving alternate dimension that opens up into a portal that's scattered throughout the universe in an animated puzzle world that leads to new dimensions and horizons through exploring the parallels between space, time, and the creation of reality, expanding and contracting but coming together as a cohesive experience in the end. The pharmaceutical drug assembly line imagery is symbolic of the machine-like attitudes our generation has towards life, then that machine & disillusionment dissolves into a new reality that we all have the potential to create.
In this exclusive interview with ARTISTdirect.com, Love Hate Relationship singer, keyboardist and sound maker Chevy Nishinome talks enlightenment, what's in store for new music, what he's listening to, and so much more.
What's your take on your EP as a whole? Did you approach it with one vision or vibe in mind?
The EP was ultimately a vision of Alonzo Beas. The thought process in approaching the creative aspect was to incorporate the ideas of yesterday w/ modern day innovations. With such technological advances in the music industry, it was inevitable to improve the idea of composition, and live music.
What's the story behind "Keys"?
Keys is about internal change and personal enlightenment. It's a journey of one person's angst pushing him/her towards the edge of awareness. It cultivates our own personal trepidation and social observation. The word "keys" is the metaphor for enlightenment. An idea of psychological independence.
Where did "Critical Care" come from?
Have you ever imagined not being able to breathe? Or have a family member share a life threatening ordeal? Critical Care is a view in Chevy Nishinome's day to day tribulations in the medical field. As a respiratory practitioner, Chevy is exposed to life changing circumstances daily which inspired the angst that is caught in this particular song.
What artists shaped you?
From Pink Floyd, The Doors, The Beatles, Led Zeppelin, Jimi Hendrix, to Björk, Skinny Puppy, Radiohead, Aphex Twin, Squarepusher, Tool, Deftones, Nine Inch Nails, to Portishead.
Is it important for you to tell stories with the songs?
Yes, it is important because one thing that we pride ourselves as artists is that we have been bestowed the ability to engulf minds and spirits. By telling stories, we catalyze this transition.
Who's on your playlist at the moment?
I've been listening "Pretty Hate Machine" and "Noctourniquet" but Alt-J has definitely caught my ears.
Has this paved the way for the full-length?
This EP has definitely paved the way to our full-length, but as we read the music industry; it would be a wise decision to hold it off and just produce singles and live music videos. Although, we come from loving concept albums, it would be sensible of us to go with the industry flow and send out the right atmosphere to postulating an album.
How does everything come together sonically?
The collaborative minds of LHR begins and ends with Alonzo Beas and Chevy Nishinome. Alonzo has been producing beats for quite sometime but has been in a war with himself due to the unsound outlets. In meeting Chevy, through years of playing Los Angeles, the idea of forming a euphonic project arose, but it was an unconventional idea for the two hailing from rock bands. From DJ/Producers to Bands, the idea of commencing LHR to one specific breed was insubstantial which led us to molding all of of the above.
If the EP were a movie, what would you compare it to?
I would love to compare it to "The Matrix Trilogy" but that would be such an understatment.
What's next for you?
Like any budding musical concept, we will be knee deep in developing our sound through tonality, lyrical relativity, and musicianship.
-The Artistdirect Team
Stream LHR'S EP in full HERE!