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  • Exclusive Video Premiere: The Royal Concept, "On Our Way"

    Thu, 11 Jul 2013 10:25:26

    Exclusive Video Premiere: The Royal Concept, "On Our Way" - Watch it now

    The Royal Concept Videos

    • The Royal Concept - Fashion (Lyric Video)
    • The Royal Concept - Fashion (Audio)

    more the royal concept videos »

    ARTISTdirect has teamed up with thoroughly awesome Swedish rock band The Royal Concept to premiere their summery and youthful, feel good video for "On Our Way." We love the band so much that we had to partner with them to share this killer video, full of skateboards; cold beverages; people hanging out car windows and absorbing the sun and the air; bonfires; sparklers; dancing; and assorted general mirth and merriment. "On Our Way" is easily one of the most crazy addictive songs to cross our speakers this year.

    The video certainly imparts a "Carpe Diem" message – enjoy every minute of your youth!

    TRC's David explained the concept behind the clip, saying, "Filip was really frustrated with people mixing up or hearing words incorrectly in our songs, like there would be lyric videos of our songs up on YouTube but the words would be all wrong. So we figured lets tell everyone exactly how it is from the start. Also, we really dig this song and the message of the lyrics so we called our good friend who’s a video director and asked him to make one for us."

    How much did you love the video for "On Our Way?"

    —Amy Sciarretto

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