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  • Feature: Astrella Hosts Musical T's Fashion Shoot at The Grammy Museum

    Mon, 17 Mar 2014 14:03:39

    Feature: Astrella Hosts Musical T's Fashion Shoot at The Grammy Museum - By ARTISTdirect.com editor in chief Rick Florino...

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    Astrella's "Musical T's" stand poised to change the way the world consumes both fashion and music.

    Daughter of the legendary Donovan and an accomplished musician, stylist, and fashion designer, Astrella effectively merges multiple strands of culture into her new line. Celebrating jazz legends such as Billie Holiday, John Coltrane, Thelonious Monk, and more, "Musical T's" showcases the artists' album artwork on high-quality t-shirts made of super soft organic cotton. This is the first time we've seen something like this—ever—and it's downright magical.

    Moreover, each t-shirt comes with a commemorative backstage laminate including a QR code and link so you can receive that particular album via email. "Musical T's" sparks a revolution in that sense, bringing consumers directly into the artists' embrace sonically and physically.

    About the shirts, Astrella exclaims, "People will choose a graphic t-shirt because it reflects a piece of who they are, what they love, and something they want to project about themselves. It's about championing a lifestyle and a character. It's also an important element of who we all are."

    You can find your identity within these t-shirts. Most importantly though, they last forever.

    "This is an environmentally conscious product that will last," she goes on. "I hope we can change the way people are doing retail and put something out there you want to wear for a lifetime."

    Just like the musicians emblazoned on the fabric, "Musical T's" will inspire for an eternity.

    Watch the video of the Grammy Museum shoot below!




    Stevie D of Buckcherry
    Photo by Dean Karr


    MC LYTE
    Photo by Dean Karr

    Rick Florino
    03.17.14


    Will you be picking up a Musical T?

    Visit Astrella Inc.'s official site at astrellainc.com!



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    Tags: Donovan, Billie Holiday, John Coltrane, Thelonious Monk

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