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  • Feature: Monster Energy Outbreak Tour

    Sun, 15 Feb 2015 11:31:51

    Feature: Monster Energy Outbreak Tour - By ARTISTdirect.com editor in chief Rick Florino…

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    The Monster Energy Outbreak Tour has become one of music's most important jaunts. It's provided a platform for everybody from Iggy Azalea to Attila to really tear it up and give audiences a hell of a night. Consistently, it's a brand that delivers engaging new leaders to the masses at intimate venues. With each successive run, you're bound to see one of tomorrow's superstars.

    So ARTISTdirect.com editor in chief Rick Florino spoke to Outbreak Tour Producer Steve Glazer about the tour and so much more.

    What was your initial vision for Outbreak and how has that evolved?

    Our initial vision was to cultivate a branded touring platform which shined the spotlight on emerging music artists in various genres while keeping ticket prices affordable.

    How has the tour itself grown and expanded?

    The first Outbreak Tour took place in Jan/Feb 2011 and was headlined by hard rock band Rev Theory in venues with an average capacity of 500. In 2014, we produced 5 Outbreak Tours—rock, hip hop, EDM, college, and comedy. Last year's Outbreak Hip Hop Tour, which was our biggest to date, featured Iggy Azalea and completely sold out a few days after tickets went on sale. In 2015, we're adding a country tour which increases the total to 6 Outbreak Tours in one calendar year.

    Additionally, we're unveiling the inaugural Outbreak SXSW house which will feature some amazing acts we'll be announcing shortly.

    What do you look for in artists?

    Artists who have generated strong buzz, whether it be through healthy online/social media communities, strong press, modest radio or tour success, etc., and are on the verge of breaking.

    What have been your favorite memories from the tour thus far?

    Witnessing the evolution of the tour and how it's played a pivotal role in breaking new artists. The Iggy tour was an undeniable success but to a lesser degree we've produced a string of successful tours with other prominent artists who are doing really well such as Of Mice & Men, Asking Alexandria, 3LAU, Carnage, and Zomboy.

    How do you see Outbreak building and changing?

    Our plate is pretty full at the moment, having grown to 6 tours this year plus SXSW, but we're always challenging ourselves to identify how we can improve and take things to the next level. Ultimately, it's all about the fans and satisfying their appetite for discovering new music. To that end we feel we've only scratched the surface in certain areas such as publishing real-time content and increasing the overall Outbreak live experience.

    What attracted you to Logic for this year?

    We were familiar with Logic as he was a part of our Outbreak XXL Tour in 2013. Beyond being big fans of his music, we feel he personifies what the Outbreak message is all about. He has a strong DIY attitude and built a legion of core followers fueled through word of mouth and online promo. On top of that he's a great dude, and his live show is killer!

    Rick Florino
    02.15.15


    Will you be there?

    2.17.15 TEMPE, AZ MARQUEE THEATRE
    2.18.15 ALBUQUERQUE, NM SUNSHINE THEATER
    2.20.15 HOUSTON, TX WAREHOUSE LIVE - BALLROOM
    2.21.15 DALLAS, TX SOUTH SIDE MUSIC HALL
    2.22.15 AUSTIN, TX EMO'S
    2.23.15 SAN ANTONIO, TX ALAMO CITY MUSIC HALL
    2.25.15 ORLANDO, FL VENUE 578
    2.26.15 FORT LAUDERDALE, FL CULTURE ROOM
    2.27.15 CHARLESTON, SC MUSIC FARM
    2.28.15 ATLANTA, GA CENTER STAGE
    3.01.15 CHAPEL HILL, NC CAT'S CRADLE
    3.03.15 NORFOLK, VA NORVA
    3.04.15 SILVER SPRING, MD THE FILLMORE
    3.06.15 HARTFORD, CT WEBSTER THEATER
    3.07.15 WORCESTER, MA THE PALLADIUM
    3.08.15 PORTLAND, ME ASYLUM
    3.10.15 TORONTO, ON PHOENIX CONCERT THEATRE
    3.11.15 TORONTO, ON TATTOO
    3.13.15 NEW YORK, NY WEBSTER HALL
    3.15.15 PHILADELPHIA, PA THEATRE OF THE LIVING ARTS
    3.25.15 MANCHESTER, UK MANCHESTER GORILLA
    3.26.15 LONDON, UK XOYO
    3.27.15 PARIS, FRANCE LA BELLEVILLOISE
    3.28.15 AMSTERDAM, NL MELKWEG (OUDE ZAAL)
    3.30.15 MUNICH, GERMANY AMPERE
    3.31.15 FRANKFURT, GERMANY ZOOM
    4.01.15 BERLIN, GERMANY LIDO
    4.02.15 HAMBURG, GERMANY MOJO CLUB





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    Tags: Logic, Asking Alexandria, Rev Theory, Carnage, Of Mice & Men, Attila, Iggy Azalea

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