Feature: ROCKLAHOMA 2010
Fri, 19 Mar 2010 14:35:41
Oklahoma is going to rock harder than any state in the union this Spring.
On May 28 through May 30, ZZ Top, Tesla, Cinderella, Stone Sour, Godsmack, Chevelle and Buckcherry will set up camp in Pryor, OK for ROCKLAHOMA 2010. With that lineup, it's seriously the loudest festival in America. Get ready to crank it up to 11 with some of the best bands from the '70s, '80s, '90s and today.
ARTISTdirect.com editor and Dolor author Rick Florino spoke to festival organizers Dave Giencke (ROCKLAHOMA VP and director of Operations) and Joe Litvag (Vice-President of AEG Live and ROCKLAHOMA Executive Consultant) about what separates ROCKLAHOMA from other festivals, how important Twitter, Facebook and MySpace are to marketing festival and some incredible memories for years past.
What separates ROCKLAHOMA from other festivals?
Dave Giencke, ROCKLAHOMA VP and director of Operations: The experience-facility and camping camaraderie.
Joe Litvag, Senior Vice-President of AEG Live and ROCKLAHOMA Executive Consultant: This is my first year being involved with ROCKLAHOMA, so I can't speak from experience, but what I can say is that it's a unique entity in the sense that it combines the greatest rock music with a multi-day camping experience. That alone makes it very different than most other rock festivals out there today.
How has the festival evolved over the years?
Dave: 2007 was a true Woodstock experience of '80s music—most all of the '80s acts still active have graced its stage. 2010 still has the music of the '80s, but it's also opening the true ROCKLAHOMA experience to all lovers of rock music from the '70s with ZZ Top to current acts.
Joe: The main evolution has come this year in relation to the music. In the past, ROCKLAHOMA has been strictly geared towards classic artists from the '80s. In 2010, we have a select few of those, while widening the bill to include several classic '90s artists and a lot of today's hottest acts.
The lineup is truly monstrous! Who are you most excited to see?
Dave: I'm excited to see all of these artist, but Cinderalla has been slated to play ROCKLAHOMA in both 2007 and 2008 and due to health complications the performance was put on hold. So they have been long awaited by me and their fans to be on our stage
Joe: Personally, I'm most excited about the overall experience that's coming—having different artists share one bill together. That, to me, is more tempting than any individual artist's performance.
Do you feel like the lineup represents a diverse cross-section of rock 'n' roll generations?
Joe: I think so. There is always more that can be done, but I think we've done a good job of starting to "transition" the festival this year into a more formidable model that can appeal to a wider net of rock fans.
How important are Twitter, MySpace and Facebook to marketing the festival?
Dave: At 52 years of age, I'm not an avid user of these sites, but I can see by my three daughters, that it's a "must" with the younger generation.
Joe: They're critically important! It's a digital world that we live in, and the online chatter, positive and negative, via social networking sites really helps spread the word. Without it, it's much more of a challenge to reach the masses via traditional marketing.
Do you have a favorite backstage memory of the festival?
Dave: In 2007, the Monday morning after the event, Tracii Guns and Joe Leste made a special trip to the site to find me loading out the stage gear. The visit before flying out was to thank me for making ROCKLAHOMA a reality.
What's the most important thing for festival goers to bring?
Dave: Sunscreen and a great attitude!
Joe: Their energy—ROCKLAHOMA is about so much more than just the artists performing on stage. It's about the sense of community on-site. It's about the memories that are created over a holiday weekend spending time with friends and family. Fans need to be ready for three full days (and nights) of an unforgettable atmosphere that will leave them wanting to come back again and again. They should catch up on sleep before hand.
Would you ever want to extend the festival to films as well?
Dave: Many proposals have been already pitched at our camp for film; unfortunately none have ever made it to the table.
What's your favorite festival that you've attended?
Dave: I, of course, am a little proud of our event and my favorite would be ROCKLAHOMA 2007. My wife and I take pride in watching the fans smile and have fun. 2007 will be hard to beat, but I think 2010 is going to give it a run for its money, as there will be many new smiles attending.
Joe: I'm a bit partial to the festivals I've been involved with producing. So I'd say my favorite is ROCKFEST. It's such an overwhelming experience to be standing on the side of the main stage watching 55,000 people have the time of their lives. It never gets old for me.
Check out an exclusive interview with Corey Taylor of Slipknot and Stone Sour here!
Are you psyched for ROCKLAHOMA?