Feature: Why Drake Took Rap Album of the Year in February
Mon, 24 Aug 2015 18:15:02
IYRTITL is the first album of 2015 to go platinum.
Drake up and went delivered the best rap album of 2015 with no word or notice back on February 13, 2015. The Toronto hip-hop leader made winter a whole lot colder for the competition with an artfully crafted hip-hop epic for the ages in the form of If You're Reading This It's Too Late [Young Money Entertainment/Cash Money Records/OVO Sound]. The album's power hasn't diminished at all either. In fact, its influence has only grown since that surprise release took iTunes and the entire world by storm. It hit #1 on the Billboard Top 200 and is the first album released in 2015 to earn platinum status of 1,000,000 sales in the U.S. It remains the year's "best-selling digital album" and "second best-selling overall album" in the United States. The reason is that it deserves to be the best.
Drake begins with the apropos titled "Legend" before snapping into the sizzling "Energy." The latter boasts some of his best rapping to date, while the former stands out as a declaration of his place at the top. Nobody will know how good you are until you tell them, but Drizzy did more than that, he showed them. His deft wordplay and enigmatic hooks made "10 Bands" instantly unshakable, while "Know Yourself" entered "My woes" into the lexicon with its massive chorus, "Runnin' through the 6 with my woes." When you've got people adopting your language, you aren't just a star anymore, you're a cultural beacon. Drake shines brighter than ever.
Watch the Music Video for "Energy" from Drake: