Feature: Why Travis Scott Will Take Over Hip-Hop
Thu, 27 Aug 2015 16:31:50
'Rodeo' drops on September 4th.
Hip-hop didn't just beg for a new star; it's overwhelmingly crying out for a new leader. The genre's demanding another visionary on par with Eminem and Kanye West who can not only change the course of the music, but can also write songs that you can't shake. That individual is Travis Scott. Now, the rapper, songwriter, singer, and producer stands poised to literally conquer the whole game in 2015 after his full-length debut Rodeo [Epic Records/Grand Hustle] impacts on next Friday September 4, 2015. It's a different sort of dawn for the genre.
Travis engenders enthusiasm and near-fanaticism from fans wherever he goes and whatever he does. That came through on last year's phenomenal Days Before Rodeo and tracks such as "Mamacita" featuring Young Thug and Rich Homie Quan. It's just as evident when he hits the stage which is even more important. Seeing him is a full-on sensory onslaught. He puts himself into raging 200 percent, opens up mosh pits, and ensures that everybody has the time of their lives. That's why Kanye West invited him out at Drake's OVO Fest, bringing him to the ranks of Pharrell, Drake, Future, and the other superstars sharing the bill. It's the same reason Ye called him out at FYF Festival this past weekend for "Upper Echelon" from Owl Pharaoh and "Antidote" from Rodeo. He makes the show better.
Watch the Music Video for "Upper Echelon" from Travis Scott featuring T.I. and 2 Chainz