Feltraiger Flagship Store Set to Open in New York City on April 1
Wed, 21 Mar 2012 11:56:43
Proud to be American-Made, Feltraiger is set to officially open their first retail location at 158 Allen Street on April 1, 2012. While the brand had previously focused on wholesale and e-commerce, the Feldman brothers opted instead to open a brick and mortar store that embodies the "America as Fuck" philosophy of the brand, influencing everything from the design of the line to the fixtures in the store.
Key features in the store include all American-made fixtures, a 1971 Dodge Dart display piece, vintage American flags, frontal display windows, and the brand's design offices. Jon Feldman, Creative Director of the brand, and younger brother to Feltraiger Founder, will design the space to ensure the integrity of the brand is expressed throughout every detail.
Feltraiger will celebrate their Grand Opening on Thursday, March 22 from 8 to 11 PM, which is open to the public.
Feltraiger is located at 158 Allen Street between Stanton and Rivington, and can be accessed from the F and JMZ Trains. Feltraiger is open daily from 11 AM to 8 PM.
Feltraiger is an American-made menswear line produced in limited runs in Brooklyn, NY. Designed and operated by brothers Daniel and Jon Feldman, the line depicts a new American Classic Cool style and is available online at www.feltraiger.com and at their flagship store located at 158 Allen Street New York, NY.
Anyone planning to shop at Feltraiger?