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  • Flame-Broiled Diddy?

    Tue, 10 Oct 2006 14:27:13

    Flame-Broiled Diddy? - Sean "Diddy" Combs to appear in ads for Burger King.

    Diddy Photos

    • Diddy - NEW YORK, NY - JUNE 27: Recording artist Sean 'Diddy' Combs poses with a fan outside Derek Jeter's 40th Birthday Celebration at The Brickwood on June 27, 2014 in New York City.
    • Diddy - LOS ANGELES, CA - JUNE 27: Ms. Diddy, Russell Simmons, Porsche Thomas, Kenny Burns, karen and Steve Rifkin Attend dinner at Mr. Chow on June 27, 2014 in Los Angeles, California.
    • Diddy - NEW YORK, NY - JUNE 27: Recording artist Sean 'Diddy' Combs exits Derek Jeter's 40th Birthday Celebration at The Brickwood on June 27, 2014 in New York City.

    more diddy photos »

    Diddy Videos

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    • Meek Mill  - Cold Hearted ft. Diddy

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    Coming soon to a Burger King near you: Diddy burgers? It could happen. The hip-hop mogul has signed a deal with the #2 fast food chain to appear in an upcoming series of advertisements.

    If you're wondering how the famously dapper president of Bad Boy Entertainment will spin his alliance with the decidedly down-market home of the flame-broiled Whopper... well, here's what Diddy, who has a new album called Press Play coming out next week, had to say: "I'm having it my way on this album, and it's been a great journey for me, so I'm grateful for partners like Burger King Corporation that are helping me bring a fresh sound to my fans. They share my passion for being tastemakers and giving the people what they want." See why this guy is the king of hip-hop cross-promotion? Not even Jay-Z could pull this one off.

    Burger King will also be a sponsor of Diddy's upcoming tour. No financial details on the partnership were disclosed.

    For more on the Diddy/Burger King partnership and how it's playing out on the viral video website YouTube, read our blog.

    --The ARTISTdirect Staff
    10.10.06



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