Former Destiny's Child Member Michelle Williams Teams Up With Playtex
Mon, 14 Apr 2014 13:06:01
Michelle Williams Photos
Michelle Williams, formerly of Destiny's Child, not the actress, and Playtex? Yes! But don't groan or make jokes over the tampon association. It's about the empowerment of the campaign in which M. Williams is involved.
Playtex Gentle Glide has launched the Playtex Play On Playbook campaign, a social media program celebrating confident women who laugh off life's curveballs and persevere with grace.
Women experience Play On moments every day, whether they are bouncing back from embarrassing stumbles, or not letting their periods stop them from having a great time.
You know that's right.
Dudes may want to stop reading from here on out re: this post! You're welcome for the warning.
Ladies, keep going!
Playtex Gentle Glide has enlisted Grammy award winning artist, actress and television personality Michelle Williams, a woman who embodies confidence and resilience, as the campaign's official spokesperson. Williams will reveal her personal Play On moments on the Playtex Facebook page, and invite women to share how they navigate through wardrobe malfunctions, face plants, bad dates and other little challenges.
In her role as the Playtex Play On spokesperson, Williams will encourage women not to let life's unexpected and uncomfortable moments hold them back. Williams will reveal how she recovered from challenging stumbles from her life and career on Playtex Play On Playbook, and ask women to share their own strategies for getting through similar blunders. By participating in the Playtex Play On Playbook on Facebook, women can win a special VIP experience with Williams and other rewards.
"I know from experience that the best way to make it through life's hiccups is to keep your head up, shrug it off and move on," said Williams. "I'm excited to team up with Playtex Gentle Glide to share my strategies for overcoming life's little stumbling blocks and encourage women everywhere to embrace their own Play On moments."
Playtex Gentle Glide empowers women to power through everyday obstacles. This is why Playtex Gentle Glide tampons are feminine care products that feature 360 Degree Protection and three layers that custom fit, so women remain confident and unstoppable during their periods.
But all that aside, we love the spirit of this campaign.
EMPOWERMENT THROUGH TAMPONS!
For more information on the Play On campaign and Playtex Gentle Glide products visit facebook.com/PlaytexSportandGentleGlide.
Will you check out this campaign?