Former Roadrunner Records President Jonas Nachsin Lands at Spinefarm
Mon, 12 Aug 2013 09:41:17
Hey, metal fans! Here's some good news for you. Jonas Nachsin has been appointed General Manager – Worldwide for Universal Music's Spinefarm Records. Why is this important to you? Well, he ran Roadrunner Records for many years, that's why! Roadrunner was a true force of nature in heavy metal music for several decades, and this is someone who was a MAJOR driving force behind much of it. So that means lots and lots of good things for Spinefarm.
Spinefarm, an international specialist in hard rock and metal music, was founded in Finland in 1990 and has been part of Universal Music since 2002. Under Nachsin's leadership Spinefarm Records will significantly increase its investment in A&R and build its teams in the U.S. and Europe.
Again, expect Spinefarm to truly expand and firm up its U.S. foothold due to this move.
Nachsin is a highly experienced and successful executive in rock and metal music with an unrivaled track record of success in the genre. After holding a number of senior marketing and sales roles at Roadrunner and Island Records Nachsin was appointed president of Roadrunner Records in the U.S. in 2000. As head of the label he oversaw its expansion and global success with artists including Nickelback, Slipknot, Stone Sour, Killswitch Engage, Theory of a Deadman, Rush, Korn, Machine Head, Dream Theater, Trivium and many more. During this time the company became one of the biggest and best known companies specializing in hard rock.
Universal's Andrew Kronfeld said, "Hard rock and metal is such a dynamic area of music, with so many passionate bands and even more passionate fans, and we have very ambitious plans for Spinefarm Records. Nobody knows this part of the business as well as Jonas and so we are delighted that he has joined our team so we can grow Spinefarm and make it the most vibrant and trusted label in heavy rock music."
Nachsin said, "I am thrilled to have the opportunity to build Spinefarm Records into a world class destination for rock and metal artists. There is an energetic and dedicated group of people at the label already, and we'll be expanding our staff as we reach out to the artist community to begin new partnerships, as well as working hard on the roster we now have. I'm looking forward to working with Andrew Kronfeld, an executive whom I greatly admire, and the new Caroline set-up to drive this company forward."
So there you have it – a peek into the business side of the music that you love and the good news that Spinefarm will be lead by someone with this kind of experience. We expect to hear a LOT more from Spinefarm as it further and more deeply establishes itself in the coming months. We're stoked! Horns up.
What is your favorite heavy metal label?