Frank Ocean & Chipotle Engage in Legal Battle
Tue, 11 Mar 2014 13:16:49
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It's Frank Ocean vs. Chipotle. Music vs. burritos. Not really, but…
The fast food chain made a deal with Ocean via his agent to record a track called "Pure Imagination" for a marketing campaign named "The Scarecrow," according to The Hollywood Reporter.
Ocean was told that the campaign was aimed to promote local and sustainably-sourced food, while warning of the dangers of industrial farming. He saw a rough version of the ad, sans the brand's logo. He agreed to participate and was paid $212,500, with another $212,500 due upon receipt of the song.
The August 7, 2013 deadline passed and Ocean backed out, explaining why in a letter sent to the chain via lawyers.
"When Frank was asked to participate in this project, Chipotle's representatives told him that the thrust of the campaign was to promote responsible farming. There was no Chipotle reference or logo in the initial presentation, and Chipotle told Frank that was an intentional element of the campaign," read the statement.
So the singer agreed to do something without the full complement and benefit of information?
Chipotle is suing Ocean for the $212,500 it paid him as well as additional damages to be determined at trial.
UPDATE: Apparently, Frank cut a check to Chipotle and wrote a nasty-gram on it. According to Rolling Stone, Chipotle says that when they see the check and cash it, they "close the books."
Team Frank or Team Chipotle?